“Catalist” for Change: Q& A with Vijay Ravindran
This post was originally published at Sepia Mutiny.
A few weeks ago, I posted “Data Crunching for Obama,†a look at the Democratic campaign’s microtargeting strategies led by Vijay Ravindran, chief technology officer at Catalist, Harold Icke’s start-up political technology company that built a national voter database of information on more than 260 million people for progressive groups, including the Obama campaign. 
At Catalist, Ravindran led all the technology aspects of developing the company’s software products and services. The data banks and web-based tools he helped develop could answer questions such as: “How many Indian-Americans gave money to me, said they were an Obama supporter, voted in the last general election, own their home and live in Baltimore?â€
Below the fold is a Q&A with Vijay Ravindran, where he talks about his engagement with politics, the 2008 election efforts, Catalist’s role in it, and what South Asian voter data tells us about the “brown†community.
Incidentally, the 34 year old is on a roll. Just yesterday, it was announced that as of February ‘09, Ravindran will be the senior vice president and chief digital officer of The Washington Post Company. Per the press release that went out:
“We are fortunate to have Vijay join the Company as we focus increasingly on electronic media,†said Donald E. Graham, chairman and chief executive officer of The Washington Post Company. “Vijay is widely recognized as one of the top innovators in the field. I am delighted that he will bring his extraordinary skills, talent and experience to our efforts to expand our digital business.†(more…)





