A couple of weeks ago, I blogged about a Friday discovery – the podcast review site Just One More Book (JOMB). I was so excited about JOMB that I thought, Hey, let’s find out the story behind it.
So, I emailed Andrea and Mark, the voices behind the reviews and asked them if they’d be kind enough to answer a few questions for me. I was curious about this couple that makes time to record podcasts at “their favorite coffee shop” a couple of times a week. 
Here is our Q&A, slightly edited. I think that those of you interested in (a) the idea of couples working on creative projects together (b) creative uses of technology and (c) family book collections will find this fascinating.
K, my husband, and I have had many midnight conversations about podcasts, skypecasts, and books that we would like to write together. When we are on long car rides, we make up crazy stories together and come up with what-seem-like-brilliant book proposals, but then, we get caught up in our individual projects and busy schedules and tasks and plans, etc. etc. and … forget.
My Q&A with Andrea and Mark was inspiring and makes me want to go back and revisit one of our epiphanies!
Literary Safari: Just who are Andrea and Mark?
Andrea and Mark: We are IT professionals and parents of two daughters (ages 7 and 5) who are passionate about children’s books and Podcasting.
Literary Safari: How and when did you get the idea for Just One More Book? Did it come to you at your favorite coffee shot?
Andrea and Mark: Mark started Podcasting in 2005 and quickly became engulfed in the hobby. Some time later, his passion for Podcasting turned into the equivalent of a second and third job, and in June 2006 we attended the Podcasters Across Borders conference in Kingston, Ontario (Canada); an event attended by similarly passionate hobbyists. At this point, Andrea, a long-time kidlit enthusiast, decided that it was either “get a Podcast or get a divorce.”Just One More Book launched in July 2006 – an obvious marriage of two passions.The challenge was to find a way to work the recording into a normal and sustainable routine. Since our morning ritual was to catch-up with each other over a coffee after dropping our daughters off at school and before going our separate ways to work, we decided to build our recording into our routine and focus our coffee time on discussing a great children’s book from our own collection.
Literary Safari: Who is thelittle girl whose voice introduces each of your podcasts; the voice who says “Just One More Book!”
Andrea and Mark: There are actually two little girls in our intro. The opening order “Just One More Book, Dad”, is our 7 year old daughter, Lucy. The “Dad…We’re serious, Just One More Book!” is our 5 year old daughter, Bayla. The interplay between Mark, Lucy and Bayla was an actual, unscripted, naturally occurring attempt to end the reading portion of a typical bedtime wind down time. It was the obvious intro and show name, since it’s been a nightly (and, often, a morning-ly and noon-ly) refrain of our girls since they’ve been old enough to speak.
Literary Safari: How do you technically record your broadcasts?
Andrea and Mark: The early shows were recorded using the internal omnidirectional microphones of Mark’s portable digital recorder. Over time, the activity in the coffee shop proved to be too distracting for our listeners, so we invested in a pair of lapel microphones.If you’re looking for more technical information… we record straight to 16-bit stereo WAV format, each of us in a separate channel (that is, Andrea in the left channel, Mark in the right), and the recording is edited and mixed using Cubase. There is actually very little editing done to Just One More Book coffee shop recordings. More often than not, the conversation is kept intact. The Podcast is released as a stereo MP3 file (44KHz, 128-bit stereo).
Telephone interviews are recorded using Skype (computer-to-computer if the guest has Skype) or SkypeOut (computer-to-phone). Since JOMB is completely unfunded (well, it’s funded out of our own pockets), Skype makes the interviews possible.
We record up to five shows per week (not including interviews), and queue them up for unexpected interruptions in recording schedules such as vacations, work travel, and break-ins at our home.
Literary Safari: What do you look for in a book before you decide to review it? Do you only review books you like?
Andrea and Mark: We only review books we love. It has to be a family favourite – one that at least one of the four of us loves and can’t read often enough.We’re advocates for the underdog. We don’t often include books that have hit the big time, or that are getting a lot of push by the publishers. Having said that, we will interview anyone in an effort to promote the creative people behind great books.
We typically connect with books that resonate with us on an emotional or synaesthetic level.
The hardest part is not reviewing books. We have so many family favourites to review, that we could easily publish a few reviews a day.
Literary Safari: For a first-time visitor to your site, what podcast would you suggest they listen to first?
Andrea and Mark: Ooh. That’s a very tough question for a few reasons. We don’t map out our shows and we only listen to each show end-to-end once (when we produce it) so we don’t have a really good memory of the individual conversations. Although certain conversations stand out as having been particularly fun for us, I’m not sure how our listeners — especially new listeners — would receive them. That’s one of the big challenges of Podcasting. Because many listeners use portable MP3 players, and aren’t necessarily at their computers when they listen to a show, our listener feedback is low — JOMB is downloaded 300-500 times each day and we’re lucky if we receive one comment per day. As a result, it’s tough to know which of our shows works best for our audience.While they’re not representative of what our show is about, a great starting point for a new listener is Finding Great Children’s Books and Tips for Buying: Features of Great Books.
Literary Safari: It’s nice to see a married couple get creative together. What do each of you bring to this that the other couldn’t?
Andrea and Mark: That’s easy. Andrea picks the books, keeps up with the kidlit info, finds the guests and does the research, interview prep and promotion — oh ya, and asks them to turn down the music at the coffee shop each morning. Mark handles all the technical work (audio recording, editing and production work) and all of the interviews.
Thanks Andrea and Mark!